The method set of service design has the goal of innovative design of services.
While many new business models are created with a clear service orientation, product-heavy models also almost always have a service component that must be designed.
Increasingly critical customers expect not only perfectly functioning services, but also services, which cater to real life needs.
Similar to classical design thinking, the focus of service design is also on a customer-oriented approach. Moreover, all relevant stakeholders throughout the development process should be involved in the process (co-creation).
Working with personas, stakeholder analyzes, customer journeys and service blueprints are some the focus areas of this training session.