Design Thinking for customer-centric innovation
IN THIS TRAINING SESsion PARTICIPANTS acquire APPLICATION-ORIENTED KNOWLEDGE TO DESIGN THINKING METHODs.
Design Thinking is a structured, customer-oriented innovation and problem-solving process.
The method is based on the principle that better solutions are found when people of different backgrounds collaborate in environments that promote creativity, define the opening question together, focus on the needs and motivations of people, and then test the new ideas and concepts with multiple prototypes (iteratively).
The training session is based on the process developed by the Stanford School of Design, namely: Empathize, Define, Ideate, Prototype, Test.
Participants learn a tried and tested method using realistic examples, in the best case matched in advance with examples that have direct company reference and relevance for the optimal transfer of practice knowledge (ShiftYard Individualisierung).