Culture Hacking

THE IMPORTANCE OF COMPANY CULTURE FOR THE INNOVATIONAL STRENGTH OF TEAMS IS A FOCAL POINT OF THE TRAINING.

“Culture eats strategy for breakfast”
— Peter Drucker

In the context of innovation projects, the quotation from Peter Drucker has a strong message. The lack of innovation culture is often cited as one of the biggest obstacles to the development of new services.

The "culture of experimentation", which is so important for product development, often seems for large companies difficult to implement. The mindset that innovation doesn’t only take place in "corporate labs", but that it also affects every employee, is not a universal truth. And the concern that new products could cannibalize existing sources of income is not always an unfounded fear of falsch intensivierten Managern.

This training session provides strategies to be able to react quickly to cultural obstacles to innovation projects and to create an innovation-friendly culture within the company in the medium to long term.

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